case study

Ava Fertility

Ava is a pioneering fertility wearable company, revolutionizing the way women approach family planning by providing data-driven insights into their reproductive health.

Overview

Ava is a pioneering fertility wearable company, revolutionizing the way women approach family planning by providing data-driven insights into their reproductive health.

Challenges faced by Ava Fertility

Intense Market Competition:

In a rapidly growing fertility tech landscape, Ava faced competition from established and emerging players.

Customer Reach and Engagement:

Expanding Ava's customer base and increasing brand engagement were top priorities.

Evolving User Behavior:

With shifting consumer preferences towards digital fertility solutions, Ava aimed to adapt to these changing behaviors.

Targeted Content

UGC Collaborations

UGC (User Generated Content) with influencers and fertility experts to share personal stories and endorse the Ava Bracelet.
Leveraged influencer reach to humanize the brand and build trust among potential users

Partnership Campaigns

Collaborated with fertility clinics and healthcare professionals for joint campaigns.
Leveraged these partnerships to enhance Ava Fertility's credibility in the healthcare community.

SEO

Hudson Media's SEO approach for Ava Fertility focuses on a holistic strategy, combining keyword optimization, technical enhancements, content creation, and continuous monitoring to achieve sustained online visibility and engagement.

Results and Impact

Surge in Brand Awareness

The strategic marketing initiatives led to a significant increase in Ava Fertility's brand visibility.

Educational Outreach

The content-driven approach successfully educated the audience, reducing barriers to adoption.

Increased Sales and User Adoption

The marketing efforts contributed to a surge in Ava Bracelet sales and user adoption, with couples actively seeking the product for their family planning journey.

‍

YOY Revenue Increase:

120%

Organic Web Traffic:

+260%

Paid Advertising Leads:

+410%

Organic Conversions:

+225%

Ava Fertility

Overview

Targeted Content

SEO

Results and Impact

RESULTS

Contact

Pages

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