case study

Custom Ink

Custom Ink, a leading platform for custom apparel and merchandise, partnered with Hudson Media to revolutionize its marketing strategies. This case study explores how Hudson Media's innovative approach positioned Custom Ink as the go-to solution for creative expression, transforming the way consumers bring their ideas to life through custom-designed apparel.

Overview

Custom Ink, a leading platform for custom apparel and merchandise, partnered with Hudson Media to revolutionize its marketing strategies. This case study explores how Hudson Media's innovative approach positioned Custom Ink as the go-to solution for creative expression, transforming the way consumers bring their ideas to life through custom-designed apparel.

Challenges Faced by Custom Ink

  • Brand Visibility: Custom Ink sought to enhance brand visibility and establish itself as the premier destination for personalized apparel.
  • Inspiring Creativity: In a competitive market, Custom Ink aimed to inspire and empower customers to unleash their creativity through custom designs.

Digital Content

Social Media Campaigns:

  • Launched inspirational social media campaigns on platforms like Instagram, showcasing user-generated designs and their stories.
  • Utilized visually appealing content to highlight the diverse and imaginative creations made possible through Custom Ink.

User-Generated Content (UGC):

  • Launched UGC contests encouraging customers to share their custom designs on social media.
  • Showcased winning designs on Custom Ink's platform and incorporated them into future marketing materials.

YoY Revenue Increase:
210%
Organic Website Traffic:
+350%
Paid Search Leads:
+520%
Organic Conversions:
+260%

RESULTS