case study

Gopuff

Gopuff, the on-demand delivery platform, collaborated with Hudson Media to drive a successful university-focused marketing campaign. This case study explores how Hudson Media's innovative university-specific approach positioned Gopuff as the go-to solution for convenient and swift delivery within university campuses, transforming the way students access essentials.

Overview

Gopuff, the on-demand delivery platform, collaborated with Hudson Media to drive a successful university-focused marketing campaign. This case study explores how Hudson Media's innovative university-specific approach positioned Gopuff as the go-to solution for convenient and swift delivery within university campuses, transforming the way students access essentials.

Challenges faced by Gopuff

University Market Penetration:

Gopuff aimed to penetrate university markets and become an essential service for students.

Tailoring to Student Needs:

The challenge was to tailor Gopuff's offerings to the unique needs and preferences of university students.

‍

Targeted Content

UGC Campaigns

Encouraged students to create and share UGC on TikTok and Instagram showcasing their Gopuff experiences.
Ran TikTok challenges and Instagram contests with Gopuff credits as prizes, driving participation and brand visibility.

Targeted Digital Advertising

Utilized social media platforms popular among students for targeted advertising.
Launched engaging social media campaigns, challenges, and giveaways to foster a sense of community around Gopuff.

Ambassador and Partnership Programs

Campus Ambassador Program

Launched a Campus Ambassadors Program, recruiting students to promote Gopuff on their campuses.
Ambassadors conducted targeted marketing initiatives, distributed promotional materials, and organized on-campus events.

Tailored Student Discounts

Introduced exclusive student discounts and promotions to make Gopuff more appealing to the student demographic.
Leveraged academic calendar events to create timely promotions during peak student needs.

Results and Impact

Campus Integration:

Gopuff became an integral part of university life, with increased adoption among students.

Surge in Student Orders:

Tailored promotions and student-specific initiatives led to a significant increase in order volume.

Brand Affinity:

Gopuff's university-focused strategy strengthened brand affinity among students, establishing it as a trusted and convenient service.

Organic App Download:

+315%

Paid Advertising Leads:

+280%

Organic Conversions:

+250%

Gopuff

Overview

Targeted Content

Ambassador and Partnership Programs

Results and Impact

RESULTS

Contact

Pages

Address