case study

Liquid Death

Liquid Death, a revolutionary brand in the beverage industry, partnered with Hudson Media to enhance its marketing efforts. Despite having a strong internal team, Liquid Death sought expertise in expanding its reach through innovative strategies.

Overview

Liquid Death, a revolutionary brand in the beverage industry, partnered with Hudson Media to enhance its marketing efforts. Despite having a strong internal team, Liquid Death sought expertise in expanding its reach through innovative strategies.

Challenges faced by Liquid Death

  • Limited Online Visibility: While Liquid Death had a unique product, it struggled with maximizing online visibility.
  • Need for Strategic Marketing: The brand required a well-planned marketing strategy to connect with a broader audience.

Media Buying

Paid Search

  • Campaign Focus: Hudson Media recognized the need for new customer acquisition and designed campaigns tailored for this purpose.
  • Video Emphasis: Leveraging Liquid Death's engaging content, the team maintained a strong emphasis on videos, quickly monetizing the brand’s presence on YouTube.

Paid Social

  • Collaboration Strategy: Realizing the synergy between Google Ads and paid social, Hudson Media allocated a significant portion of the budget to prospecting on social platforms.
  • Platform Selection: Mata emerged as a key platform, targeting individuals interested in healthy and non-alcohol culture. User-Generated Content (UGC) played a pivotal role in campaign success.

Paid Media Performance
+249%
Monthly Growth
50%
Branded Search
200%

RESULTS