Conducted in-depth keyword research to optimize Zocdoc's visibility in search engine results. Created informative blog content addressing common healthcare queries and promoting Zocdoc's features.This approach was heavily focused on content creation to drive organic and paid search ads.

Brand Evolution:

• Zocdoc successfully evolved its brand image from a mere scheduling platform to an indispensable healthcare ally.

Diverse Audience Reach:

• Targeted campaigns resulted in increased sign-ups across demographics and healthcare specialties.

Positive User Feedback:

• Enhanced user experience and positive testimonials contributed to improved brand credibility.

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